Video Production Articles and Resources

Great ideas for using video to promote your business.

  • Disc Duplication versus Disc Replication
    Unfortunately, not all duplicated DVD discs will play in all DVD players or computer disc drives. Unlike CD ROM’s, where all the manufacturers worked specifications out in advance, the manufacturers of DVD discs, players and computer drives did not... (more)

  • Video Production - Part I - The Pre-Production Stage
    A video is divided into three phases - pre-production, production and post production. Pre-production is the first of the three parts you need to consider when producing any type of professional video.

    During this stage, you’re organizing everything so that the production phase... (more)

  • Video Production - Part II - The Production Stage
    OK. You’ve written your script, got everything approved, organized everything and everyone, and now you’re ready to shoot your video. Here are the major considerations for the video production stage... (more)

  • Video Production - Part III - Post Production or Editing
    After you’ve shot your ‘raw footage’, it’s time to bring everything together into a coherent, entertaining, and motivating program. Since we’re living in the digital age, it’s very likely that you’ll be editing your program on your computer. There are different levels of editing... (more)

  • The Appropriate Use of Multimedia on Your Website
    It’s a no-brainer that multimedia on your website will at least initially attract viewer’s attention. However the question is how much razzle dazzle is appropriate? Well, that depends on... (more)

  • Top Uses for Multimedia
    We all know that multimedia is a powerful way to entertain, inform and market to people. Let’s first separate the uses of multimedia from its delivery mechanisms.

    Major delivery mechanisms of your multimedia presentation include... (more)

  • Video for the Internet - A Great Business Booster
    Video on the Internet has gone from unheard of, to a novelty, to an expectation. Now, and more so in the future, you'll need high quality video to capture and retain people's attention. Speaking of which, let's get to those great ideas! Probably the most 'fun' way to promote your business online is... (more)

  • Modularizing your Digital Video Production Saves Big $$
    Modules aren't just for houses! It's very cost effective to use it for video as well. Modularization is the process of producing several self-contained segments of video with their own beginning, middle and end. However they have to be produced in such a way that you can... (more)

  • When Should I Hire a Professional Video Production Company?
    Let’s state the obvious. Video One Productions is a video production company that wants your business. However, we can still discuss the pros and cons of producing a video on your own versus hiring a professional company like us. So, let’s see how objective we can be... (more)

  • Improve Your business With Digital Video and Multimedia Productions
    Video is an extremely powerful media that can be used for many applications. Here is a list of the main areas for its use:
    Promotional Videos--Include a corporate image video on DVD, CD-ROM, or on-line in your sales materials and presentations. Optimal length is approximately 4 to 7 minutes... (more)





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