Effective Online Videos

1820 W. Webster Ave, Suite 201
Chicago, IL 60614
Directions

Ph. 773-252-3352
Fx. 773-252-3279
Hours: 9-5 M-F

Producing Effective Online Videos Using the Laws of Attraction

Producing effective online videos means using proven techniques developed by advertising and marketing giants of decades past. These are available to your business today - and without any of the cost! Think of it as free research, conducted at full price by your competition or predecessors. They learned plenty – so use what works!

Control the look of your on-screen talent.

The industry has long held that attractive people sell more products, but the real lesson beneath that idea is that appropriate-looking people sell more products. Look closely at effective TV advertising and you will find plenty of different casting decisions. Some advertising doesn't rely on classic, movie-star good looks to get its point across, and your online marketing video might not need to either. You're looking to generate an emotional reaction, and above all, whatever your product or service is, it contains clues about how to generate a positive reaction. So choose appropriate looking people, not just attractive ones, as one size does not fit all.

Music and sound is essential to generating emotional reaction.

Find what benefit your product or service delivers and select music that will be effective in conveying that emotion. Benefits such as profit, increased sales, capitalization, and efficiency - these all suggest dynamic, active music. Comfort, convenience, luxury - these all lean toward the opposite end of the spectrum and call for peaceful, serene music. But don't be careless about your source! Using music without a license is begging for legal trouble. Never assume its okay to use a track unless you have secured the rights! Use royalty-free or original music whenever possible or Video One can help you buy the rights to music that we have in our extensive music library.

The right words and right situation will attract viewers.

Persuasion through emotional reaction is the goal of your efforts in producing effective online video, which makes its phrasing essential to getting it right. Your words should be vivid and appropriate. Remember that empathy, humor, and even fear are used in successful online video production scriptwriting. Words allow you to set up a question or conflict, then deliver the solution - which is your own product. In online video production, it is the perception of value to the video that encourages its sharing and increases the likelihood it can "go viral". Create the selling proposition in the most unique and bold, yet appropriate way and you can expect thousands to see and share your online video on the basis of its novelty alone.

Video One Productions can help you produce an effective online video for your website, YouTube and other distribution channels. Remember, the quality of your video will reflect on the quality of your product or service. So it needs to be professional and appropriate to your target audience.

So go to Video One Productions to see demos of what we�ve done for others, and then call Video One at 773 252-3352 and speak to one of our producers to see how we can help you affordably get your online video produced and online, spreading your message to the world!