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Web Video Is No Novelty Businesses ignore online multimedia at their own peril. Indeed, as technology advances make it possible to digitize and share video online, people are finding an array of ways to put multimedia to work in their day-to-day activities. Think of web video as a new type of data that can be integrated into a range of applications capable of enhancing any organization’s productivity.
For example, presentations by executives can be distributed as a webinar video to hundreds--even thousands--of employees and customers across the globe. With the addition of post production editing, motion graphics and music, the video version may be better and more entertaining than the original presentation! Or consider recording events like trade shows and training sessions, then make them available on an on-demand basis. This cuts down on enormous travel expenses because producing a video costs substantially less than flying a few executives to several locations, or sending an entire marketing entourage to a conference. It also provides companies a new way to keep everyone informed about the company’s strategies and long-term business goals. A well-produced, exciting video can make an employee feel enormous pride.
The goal is to foster a broader range of employee dialogue. By putting multimedia publishing and distribution technologies in the hands of workers across the globe, employees are provided with new tools that help them interact more efficiently, more effectively. Mike McDougall, VP or Corporate Communications at Bausch & Lomb, says, “We try to use this technology to drive interpersonal communications. And as people become more familiar with consumer services like YouTube, it’s something they come to expect to have available at work as well.”
The more companies experiment with the implementation of the technology, it should be expected that more organizations would take the next step to embrace the deployment of Web video as a means to building competitive advantage. Those organizations that at least begin to learn how to use the technology today will not be caught flat-footed when rivals begin to reap the productivity efficiencies that will come from discovering and using online video in a big way for years to come. So if you haven't already done so, get started, think big and hit the ground running!
If you think this would have been better as a video, call us!
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Video One Works With Lou Pinella and Devin Hester!Take a look at the project we did for Greater Chicago Food Depository (featuring Cubs' manager Lou Pinella and Bears' star Devin Hester and several other local celebs) to celebrate their 30th anniversary. See it here! |
JUST PRESS PLAY - The Four QsThe four Q's represent:1. Quantity of our leads
2. Quality of our leads
3. Quantity of our efforts
4. Quality of our efforts
When one of the Q's goes up, the other goes down. For instance, when we get more leads, the quality of those leads goes down. And of course the inverse is true. This is because the more leads that come in, we go farther from our sphere of influence, which is direct referrals from our current or past clients. This has a direct influence on our sales closing ratio. So as the quantity of leads goes up, the quality of the leads goes down, as does our sales closing ratio.
The third Q stands for the quantity of the contacts (efforts) we're making. Based on various university studies, the average number of contacts it takes for us to make a sale is 6-10. Those same studies also show that the average sales person is only connecting 1-2 times with a potential client.
Employees get paid whether or not a prospect is converted into a client. But as business owners, we know that we can do 99% of the work, but if that 1% isn't done, the sale won't be made and all of our hard work has been a waste of time. So it's vital that we 'touch' these potential clients 10 times.
The fourth Q, quality of our contacts, translates to making sure that we're making our contacts relevant. Do we know what the potential client needs? Are we presenting our offer in a coherent and attractive fashion? Have we done the research necessary to make sure that we're approaching the right people, with the right product or service, with the right price, and in the right way?
So to achieve what we want, which is our 'WOW' income goal, we need to so with the right actions, in the right way, over the right period of time.
Sending out links to your YouTube video is one way to 'touch' potential clients with a professional representation of your company. Let us know if we can help you produce a viral, promotional, demonstration or any other video for your company. |
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