25 Free DVDs with any new PRODUCTION or EDITING project - when you mention this offer, expires 10-31-09.

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5 Reasons Video Marketing is a Hot Investment

25 FREE DVDs

when you mention this offer

with any new PRODUCTION
or EDITING project

offer expires 10/31/09

Take advantage of the benefits of video marketing! Here are 5 reasons it’s money well spent:

1. Increased SEO success: Businesses often fail today because their company doesn’t come up under search engine result pages. Videos help customers find you via search engines. The more people watch it, the higher your rank.

2. Competitive Advantage: When your online business ranks higher in the search engine results it gives you an edge. Meanwhile, your business rivals are asleep at the wheel spending time and money on outdated forms of advertising and promotion with little ROI to show for it.

3. Efficiency: When you manage your search engine marketing it can take hours and hours of work. The best solution to freeing up needed time so you can use it toward more important goals of the company is by investing in video marketing.

4. Credibility and Branding: The higher an online business’s website ranking, the more credible the site is to the consumers. Get your brand the recognition it deserves.

5. Cost Effective: A video marketing investment is the most cost effective thing you can do for your online business because of the value. With added website traffic and the conversion of leads into actual customers, a marketing video pays for itself!

If you think this would have been better as a video, call us!

(773) 252-3352

Video One Helps Feed Chicago With Devin Hester!

Take a look at the project we did for Greater Chicago Food Depository with Bears' superstar, Devin Hester, and several other local celebs in celebration of their 30th anniversary. See it here!

JUST PRESS PLAY - 6 Steps to Attracting, Serving and Keeping Clients

First, identify targets. Strategies include building a good database, looking at different demographics, and creating a good mix between the quantity and quality of targets.

Second, develop and deliver an effective message in the right way, at the right time, using the right approach. This entails determining someone's needs, then coming up with the right solutions. The best way to do this is simply to ask them. Here are some questions to help you determine how to craft your message:

a. what is their pain

b. what are their fears

c. what are their successes

d. what do they want to accomplish

e. what are their needs

f. what's their pleasure

The answers to these questions should help us to craft an unbelievably great message that we can deliver to the right targets. If we do this correctly, we'll get a high percentage response rate. We could proactively make phone calls to people. But if we can get one person to step forward, that is equal to making about 500 outbound calls.

Third, we must train our staff to ask the prospective clients the right questions, similar to those outlined in step one, so that we can come up with the appropriate solutions. We shouldn’t appear to be trying to ‘sell’ them. If we ask the right questions, we’ll get the sale. But first we have to know their needs and show them that we are first interested in responding to their needs. Then come the solutions and the sale.

Fourth, we need to present our solutions in the right way according to the personality of the caller. We'll go into 'personality masteries' in subsequent newsletters, but here's an example. If an analytical person is calling, they want lots of details. They'll have lots of questions and we'd better have the answers. If a 'driver' personality calls, who just wants to hear highlights, your telephone people need to be able to give these people a snappy synopsis of your recommendations, as drivers DON'T want detailed solutions.

Fifth, you need to deliver a first class solution to their problem(s) in a timely fashion at an appropriate price.

Sixth, create a client for life. If you've done all of the above correctly, you need to solidify the deal by following up to make sure they were happy with your product or service and keep in touch with them. Sending them useful and informative newsletters might be a good way to do this!

We're only as strong as our weakest link. So we need to do a great job at all of these steps. One weak move could squash a sale or ruin a relationship. Good luck!